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Digital Marketing

Women Business Owners In The World Of Startups

Our world loves to think of itself as incredibly progressive, especially among the youth that make up the great majority of company founders. Regretfully, things are not quite as perfect as they appear. Most serious literature that explores the culture and interpersonal dynamics of the startup scene reveals a scenario in which women face discrimination and undervaluation comparable to that …

Business

How to Beat Your Competitors

Sometimes it’s hard to get ahead in business. There can’t be new ideas without competition. No one is trying to get better. As with any business, there is competitors. Coke has Pepsi, Nike has Adidas, and KFC is owned by McDonald’s. The battle may be even tougher in the world of startups and small businesses that use growth hacking to …

Technology

Technology Trends That Sales Managers Should Probably Ignore

Keeping up with the latest advancements in the field of sales technology is quite acceptable. On the contrary, if you want to thrive in the current sales environment, you must keep up with the latest developments. Having said that, we are positively deluged with headlines about the newest products that promise to “forever change the world of sales” every time …

Digital Marketing

Doing SEO from the Very Start

Ask business owners and managers how long they have been running SEO campaigns or how long they have been doing it when you hear them grumbling that their new campaign or agency is not producing results. It’s likely that the response will come in under six months. Additionally, it’s highly probable that they began SEO years after their business launched …