All managers and owners of SEO agencies will concur on a few points. They would first acknowledge that it’s a challenging task to manage an SEO agency and satisfy client demands. They will also concur that the SEO market is always evolving and that sleeping in for a day or two is sufficient to cause an agency to fall behind its competitors. In the end, they will concur that operating an SEO service is unfeasible without a few technologies that facilitate and, more crucially, enhance their work.
Google’s Four-Phase
Of course, a lot of SEO companies will also offer their clients services linked to Bing or DuckDuckGo, but Google will be the center of attention for the majority of them. Not using their own tools would be completely insane, especially given we are all concerned about Google.
The Google quadruple-pack will consist of the following:
- Google Analytics, which will give you a tonne of information about your audience, what they are doing on your clients’ websites, and how they are converting
- Google PageSpeed Insights, which, as its name suggests, assists you in managing the speed and user experience of your clients’ websites
- Google Search Console, which will give you information about internal links, search analytics, and much, much more
- Google Keyword Planner, which will give you a great starting point for determining what keywords will work best for your clients.
Ahrefs
Without competitor analysis and backlinks, SEO does not exist. Everyone is aware of this. You should research your rivals’ strategies, the sources of their backlinks, and how you may outbid them in this area.
A wide variety of tools, like Majestic or Moz, are made expressly for this use. Though they are excellent tools for specific tasks, Ahrefs is the one you need to perform a thorough backlink and competitor analysis.
In other words, Ahrefs has the data. Their crawlers are the busiest, fastest, and have the largest index. Because of this, Ahrefs’ backlink analysis will be significantly more comprehensive and fruitful than anything you could accomplish with any other tool.
Having said that, it is usually advisable to perform double or even triple analysis, and here is where the two instruments stated above come in very handy.
Spider-Screaming Frog SEO
Running an SEO service entails working with many clients’ websites, so all you really need to know is what’s going on and how Google perceives those websites. Thousands of man-hours can be invested in doing this manually. Alternatively, you may quickly obtain the majority of the data you require by using Screaming Frog SEO Spider.
One of the more feature-rich SEO tools available is Screaming Frog SEO Spider, which lets you examine internal links, basic website crawls, and even site content. You can also audit the meta data and directives and look for any issues with the website. It even offers certain features for constructing links.
Although this application has a lot of capabilities that are more than enough, the website crawling feature is the real winner. This is the SF SEO Spider’s main purpose, and it truly gives you useful information that is extremely applicable.
BuzzSumo
High-quality content creation has become a major component of SEO, and there’s always space for development for a link-building service serving a huge clientele. BuzzSumo’s content research and social media interaction analysis can help in this situation.
Essentially, BuzzSumo will assist your SEO agency in creating content that is not only engaging to read but also likely to be shared on social media, which is now a crucial component of a solid SEO strategy.
In addition to informing you about the kind of material that resonate, it can offer valuable insights about keywords to target and even assist in locating industry influencers with whom you might collaborate on content or social media.
Active Cooperation
Active Collab is probably the best ally an SEO agency can have, even if it isn’t technically speaking an SEO tool.
It’s no secret how crazy things can get for anyone who has ever worked at an SEO business, let alone run one. In the incredibly fast-paced industry of SEO, projects can alter many times in a single day. Managing multiple teams working on constantly changing projects can make keeping track of everything nearly difficult. You will be faced with an undertaking of enormous proportions when you take into account the cost of the services rendered and accurately bill your clients.
Although there are other project management tools available, Active Collab is unquestionably the best agency-friendly SEO project management platform available. Although it’s only a gut sensation, it’s conceivable that some of the people who worked on this tool had prior experience in SEO.
Closing Word While these are not the only resources an SEO agency can employ, when combined they can be the magic formula for increasing customer success and simplifying your own workload.
Naturally, managing an astute SEO service entails constantly searching for new resources and chances.
