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Digital Marketing

What is Brand Architecture? Sub-brands and Strategies

The ordinary individual would probably be unable to identify Procter & Gamble if you asked them what it was prior to the 2012 London Olympics. A few people might remember something about hearing about a business with that name (you might have been informed it was some sort of legal agency by others). Nonetheless, they would all be aware of …

Technology

The Value of Branding for Technology Firms

Tech entrepreneurs prioritize the development of disruptive solutions, operating under the assumption that they will self-sell. They fail to recognize the significance of branding or treat it as an afterthought. In an ever more congested and competitive market, this could prove to be a fatal error for your company.  The technology industry is undergoing rapid change, and products that excite …

BusinessMarketing

8 Tips for Boosting Career Through Personal Branding

In today’s competitive job market, personal branding has become essential for all those looking to progress in their careers. People can set themselves apart from the competitors by showing their unique skills, expertise, and morals through individual branding. By building a strong personal brand, professionals can attract better job opportunities, widen their networks, and get recognition in their field. In …

Marketing

The Importance of Effective Marketing for Your Business

Any successful firm must have marketing, and in today’s fiercely competitive market, this role has only grown. Understanding your target market, establishing a distinctive brand identity, and coming up with marketing plans that increase sales and foster client loyalty are all necessary for effective marketing. Here are some things you should be aware of regarding the significance of marketing in …

Marketing

How to Use Your Marketing Plan to Build Your Personal Brand

In today’s digital age, personal branding has grown in significance. With the growth of social media and internet platforms, people now have the chance to construct their personal brands and position themselves as authorities in their fields. However, you need a customised marketing plan that highlights your special talents and values if you want to effectively sell your own brand. …