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Marketing

Why Ecommerce Companies Shouldn’t Ignore Offline Marketing

At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …

Business

Why Structured and Streamlined Onboarding is Essential

First days at a new job are among the most stressful moments in a person’s life, except for disastrous ones. The feeling of new coworkers’ gaze on you as you enter your new workplace; a new firm, tasks, boss(es), and responsibilities. The list continues. This list makes people nervous. While the intensity may decrease in the coming weeks, these early …

Business

Google My Business: 6 Simple Steps to a Higher Ranking

From its humble beginnings as an online listing that provides clients with basic information about your company’s existence and location, Google My Business has evolved into a powerful marketing tool with a wide range of features and optimization options in the past few years. Businesses are missing out on a huge opportunity, according to recent research; Google searches account for …