Digital Marketing

The Deadliest Traps of Scaling a Tech Startup

The early stages of a digital business are without a doubt the most vulnerable time in their existence. The majority of tech company owners are eager for this phase to conclude since trying to just hang on until the next round of funding may be an ulcer-inducing experience. Sadly, a lot of them are so relieved to be out of …

Business

Most Annoying Things Small Business Founders Face

Undoubtedly, one of the most memorable moments in any business owner’s life is when they choose to leave their 9 to 5 job and start their own company. After you make the leap, you start a new life in which you are in charge of choosing your own path and creating your own destiny. Unfortunately for most small business owners, …

Digital Marketing

What is Brand Architecture? Sub-brands and Strategies

The ordinary individual would probably be unable to identify Procter & Gamble if you asked them what it was prior to the 2012 London Olympics. A few people might remember something about hearing about a business with that name (you might have been informed it was some sort of legal agency by others). Nonetheless, they would all be aware of …

Digital Marketing

Effective Low-Cost Marketing Strategies

Investing millions of dollars in a large marketing effort almost guarantees success (but not always, Pepsi?). It should be noted, though, that not all marketing initiatives and campaigns have to be as expensive as putting a few humans on the International Space Station. Smaller businesses may still accomplish a great deal with low-cost marketing strategies; some are new but have …

Marketing

How to Start Over After a Failed Email Marketing

This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …