Business magazine
The ordinary individual would probably be unable to identify Procter & Gamble if you asked them what it was prior to the 2012 London Olympics. A few people might remember something about hearing about a business with that name (you might have been informed it was some sort of legal agency by others). Nonetheless, they would all be aware of …
Investing millions of dollars in a large marketing effort almost guarantees success (but not always, Pepsi?). It should be noted, though, that not all marketing initiatives and campaigns have to be as expensive as putting a few humans on the International Space Station. Smaller businesses may still accomplish a great deal with low-cost marketing strategies; some are new but have …
The “quality vs. quantity” argument is one of the most heated in content marketing, and it seems to have been going on for a very long time. In 2023, in just a few weeks, we read two pieces that seemed to support opposite ideas. Janessa Lantz wrote for ThinkGrowth that less content but better content was better, and Steve Rayson …
This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …