Business magazine
The ordinary individual would probably be unable to identify Procter & Gamble if you asked them what it was prior to the 2012 London Olympics. A few people might remember something about hearing about a business with that name (you might have been informed it was some sort of legal agency by others). Nonetheless, they would all be aware of …
Investing millions of dollars in a large marketing effort almost guarantees success (but not always, Pepsi?). It should be noted, though, that not all marketing initiatives and campaigns have to be as expensive as putting a few humans on the International Space Station. Smaller businesses may still accomplish a great deal with low-cost marketing strategies; some are new but have …
The “quality vs. quantity” argument is one of the most heated in content marketing, and it seems to have been going on for a very long time. In 2023, in just a few weeks, we read two pieces that seemed to support opposite ideas. Janessa Lantz wrote for ThinkGrowth that less content but better content was better, and Steve Rayson …
This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …
Our world loves to think of itself as incredibly progressive, especially among the youth that make up the great majority of company founders. Regretfully, things are not quite as perfect as they appear. Most serious literature that explores the culture and interpersonal dynamics of the startup scene reveals a scenario in which women face discrimination and undervaluation comparable to that …
When you try to learn something about writing a business plan, you are constantly hit with words that sound like acronyms, like SCOMS, SUCUTS, AMBERS, and others. These words are not actually acronyms for business plans, as far as the author knows. A lot of business experts are trying to sell you a ready-made answer that should work for any …