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BusinessTechnology

How Far Can Tech in HR Go

Write about new technologies in HR (or any other business function), and people will either think you are an overzealous tech-freak who would gladly replace every person with a can of wires, or they will think you are a half-troglodyte savage who still does their paperwork with a hammer and chisel. What can you say about a guy who tries, …

Business

Engaged Employee or Happy Employee, What is Better

A beautiful piece was posted on Wharton’s website a few years ago that said the modern job market is where employee loyalty has reached an all-time low. The story listed the main reasons for this as losses of hope after the 2008 financial crisis, less money spent on training and benefits for workers, and how millennials saw their employers’ behavior. …

Marketing

Why Ecommerce Companies Shouldn’t Ignore Offline Marketing

At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …

Business

Why Structured and Streamlined Onboarding is Essential

First days at a new job are among the most stressful moments in a person’s life, except for disastrous ones. The feeling of new coworkers’ gaze on you as you enter your new workplace; a new firm, tasks, boss(es), and responsibilities. The list continues. This list makes people nervous. While the intensity may decrease in the coming weeks, these early …

Business

Google My Business: 6 Simple Steps to a Higher Ranking

From its humble beginnings as an online listing that provides clients with basic information about your company’s existence and location, Google My Business has evolved into a powerful marketing tool with a wide range of features and optimization options in the past few years. Businesses are missing out on a huge opportunity, according to recent research; Google searches account for …

Business

The Importance of Security for Online Shoppers

The number of internet consumers is rising and will continue to climb. Over the past two years, digital buyers have climbed by 150 million annually. This value should remain steady for several years. About two billion individuals will regularly buy products and transfer money online by 2020. Perhaps most intriguing is that this growth in numbers could have been substantially …