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Digital Marketing

Women Business Owners In The World Of Startups

Our world loves to think of itself as incredibly progressive, especially among the youth that make up the great majority of company founders. Regretfully, things are not quite as perfect as they appear. Most serious literature that explores the culture and interpersonal dynamics of the startup scene reveals a scenario in which women face discrimination and undervaluation comparable to that …

Digital Marketing

Doing SEO from the Very Start

Ask business owners and managers how long they have been running SEO campaigns or how long they have been doing it when you hear them grumbling that their new campaign or agency is not producing results. It’s likely that the response will come in under six months. Additionally, it’s highly probable that they began SEO years after their business launched …

Digital Marketing

Can the Agile Method Be Applied to HR?

Over the course of the previous ten or so years, there has been a great deal of discussion around agile HR, with most participants adopting one of two extreme stances: they either believe it to be complete rubbish or the greatest thing ever. As is frequently the case, neither of the two extremes will likely adequately capture the essence of …