Business magazine
The ordinary individual would probably be unable to identify Procter & Gamble if you asked them what it was prior to the 2012 London Olympics. A few people might remember something about hearing about a business with that name (you might have been informed it was some sort of legal agency by others). Nonetheless, they would all be aware of …
Investing millions of dollars in a large marketing effort almost guarantees success (but not always, Pepsi?). It should be noted, though, that not all marketing initiatives and campaigns have to be as expensive as putting a few humans on the International Space Station. Smaller businesses may still accomplish a great deal with low-cost marketing strategies; some are new but have …
The “quality vs. quantity” argument is one of the most heated in content marketing, and it seems to have been going on for a very long time. In 2023, in just a few weeks, we read two pieces that seemed to support opposite ideas. Janessa Lantz wrote for ThinkGrowth that less content but better content was better, and Steve Rayson …
Our world loves to think of itself as incredibly progressive, especially among the youth that make up the great majority of company founders. Regretfully, things are not quite as perfect as they appear. Most serious literature that explores the culture and interpersonal dynamics of the startup scene reveals a scenario in which women face discrimination and undervaluation comparable to that …
When you try to learn something about writing a business plan, you are constantly hit with words that sound like acronyms, like SCOMS, SUCUTS, AMBERS, and others. These words are not actually acronyms for business plans, as far as the author knows. A lot of business experts are trying to sell you a ready-made answer that should work for any …
It’s hard to believe, but there are still people who believe (in 2017!) that all they have to do to become famous and rich is start a blog. No idea why, but they think that everyone was waiting for their blog and that they will be greeted like the Second Coming. They won’t believe it when they find out that …