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Digital Marketing

Effective Low-Cost Marketing Strategies

Investing millions of dollars in a large marketing effort almost guarantees success (but not always, Pepsi?). It should be noted, though, that not all marketing initiatives and campaigns have to be as expensive as putting a few humans on the International Space Station. Smaller businesses may still accomplish a great deal with low-cost marketing strategies; some are new but have …

Digital Marketing

Women Business Owners In The World Of Startups

Our world loves to think of itself as incredibly progressive, especially among the youth that make up the great majority of company founders. Regretfully, things are not quite as perfect as they appear. Most serious literature that explores the culture and interpersonal dynamics of the startup scene reveals a scenario in which women face discrimination and undervaluation comparable to that …

Digital Marketing

Doing SEO from the Very Start

Ask business owners and managers how long they have been running SEO campaigns or how long they have been doing it when you hear them grumbling that their new campaign or agency is not producing results. It’s likely that the response will come in under six months. Additionally, it’s highly probable that they began SEO years after their business launched …