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Marketing

Five Trends in Mobile Marketing You Can’t Afford to Miss

In the field of marketing, there are no guarantees. Still, you could reasonably argue that mobile marketing would eventually overtake all other forms of marketing if you were to pick one prediction that will come to pass. We have charted a route where mobile marketing will become more and more significant, but we are still not there and there are …

Marketing

How to Start Over After a Failed Email Marketing

This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …

Marketing

Why Ecommerce Companies Shouldn’t Ignore Offline Marketing

At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …