Business magazine
In the field of marketing, there are no guarantees. Still, you could reasonably argue that mobile marketing would eventually overtake all other forms of marketing if you were to pick one prediction that will come to pass. We have charted a route where mobile marketing will become more and more significant, but we are still not there and there are …
Only businesses that use the proper data can succeed in a cutthroat commercial environment. With so much data currently circulating both online and offline, it may be quite simple for a business to squander time on the incorrect sales channels or engage in the wrong marketing strategies. This type of error could cost you a lot of money on marketing, …
The “quality vs. quantity” argument is one of the most heated in content marketing, and it seems to have been going on for a very long time. In 2023, in just a few weeks, we read two pieces that seemed to support opposite ideas. Janessa Lantz wrote for ThinkGrowth that less content but better content was better, and Steve Rayson …
This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …
In the startup world, people can become very set in their ways. When you’re not careful, your whole life and work can become about how important it is to be disruptive, come up with new ideas, and do everything current. And while this can be useful in some situations, it can also be very restrictive and keep you from doing …
At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …