Business magazine
The “quality vs. quantity” argument is one of the most heated in content marketing, and it seems to have been going on for a very long time. In 2023, in just a few weeks, we read two pieces that seemed to support opposite ideas. Janessa Lantz wrote for ThinkGrowth that less content but better content was better, and Steve Rayson …
This is something that every email marketer and business that has tried email marketing has been through: an email campaign that failed so badly that it had to be cut down. Even though you might have tried to make it sound better or find a positive side, you had to be honest with yourself: your email effort failed horribly. You …
In the startup world, people can become very set in their ways. When you’re not careful, your whole life and work can become about how important it is to be disruptive, come up with new ideas, and do everything current. And while this can be useful in some situations, it can also be very restrictive and keep you from doing …
At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …
There are a lot of different things that can happen in business, but every company wants to make more money. Most businesses use some kind of marketing to make more money. Over the years, marketing has become a very diverse field where different businesses use a wide range of strategies and methods through their marketing. Recently, the marketing world has …
Nobody truly realizes how many e-commerce sites are being built every day since the quantity is so enormous. It is impossible for even the biggest systems, like Shopify and WooCommerce, to pinpoint exactly how many shops they support. A staggering number of online retailers run dropshipping operations, in addition to the many that offer handcrafted goods or use standard inventory …