In the field of marketing, there are no guarantees. Still, you could reasonably argue that mobile marketing would eventually overtake all other forms of marketing if you were to pick one prediction that will come to pass. We have charted a route where mobile marketing will become more and more significant, but we are still not there and there are barriers to this happening in the next few years. We are observing certain tendencies as we proceed, and the following five are ones you should absolutely pay attention to.
1. Purchase-to-Message
We have seen a certain tendency since the beginning of mobile marketing, which is now starting to shift. Specifically, prior to doing some research and making a purchase on a PC or laptop, consumers would first get marketing communications on their mobile devices. As we previously discussed, though, this is starting to change as more and more customers want the whole experience to be available on their mobile devices. Consequently, in order to capitalize on this new trend, some shops that had previously only focused on mobile marketing have made investments in the creation of mobile apps.
2. The Growth of SEO for Mobile
There’s no getting around the fact that search engine optimization is a necessary component of today’s marketing environment, like it or not. Mobile marketers conducted SEO carelessly for a long time, just to keep up with the competition.
However, we are witnessing a trend these days where mobile marketers are actually taking the initiative with their mobile SEO campaigns. Google began to penalize websites that are not mobile-friendly, and since then, the process has only accelerated.
Yoast’s essay delves deeply into the explanation of mobile SEO and its future prospects.
3. Virtual and Mixed Reality
All hands are on the augmented reality project. Marketers are paying attention to the nearly daily releases of new hardware and software. More accurately, people became aware of the enormous potential of this technology when Pokemon Go took down the internet for over a month. At that point, everyone began to pay attention.
These days, augmented reality and mobile devices are being used in some very incredible marketing initiatives.
The work of a firm called Modiface, which supplies beauty industries with its solutions, is a prime illustration of this. Customers may stand in front of a screen, have their faces scanned, and then try on several cosmetic styles without really putting the products on their faces. Their technology is an excellent means for producers of cosmetics to showcase their goods in a creative manner.
Here are many more instances of mobile augmented reality marketing.
4. Personalized Data-Driven
The potential for customization, which was meant to stop mass marketing, has long been one of the key promises of mobile marketing. This is a trend that will continue even though it has turned out to be far more difficult than anyone anticipated.
To be more specific, it’s a trend that is only growing stronger as marketers acquire access to more advanced analytics tools that guarantee they can utilize this data meaningfully and as they get an increasing amount of data from possible target categories.
Although personalized mobile marketing is still a long way off, the targeting is becoming more accurate every month.
5. Unexpected Message Marketing Resilience
For quite a few years now, message marketing has been predicted to be dying, with several “experts” claiming that the sector is doomed. Text message providers have been doing great all these time, and new features and services are always being released.
The explanation: text marketing is still incredibly effective. The fact that it has developed and merged with other forms of mobile marketing is another significant factor.
Its remarkable durability makes it a trend in and of itself, even though it may not be as fancy as augmented reality or some other mobile marketing fads.
