Local companies today are losing out on a lot of opportunities if they are not using local SEO (Search Engine Optimization). In the local market, your competitors can simply outpace you if you’re not prominent enough. Furthermore, if no one knows about your firm in the first place, you cannot build a customer base.
For this reason, local companies work hard to differentiate themselves in the marketplace and raise awareness of their brand or firm. Local events are one of the things these firms frequently do.
A networking event of any kind, whether it’s a fundraiser, seminar, charity event, or just a celebration, is a great opportunity to support your neighborhood and create awareness for your local business. In the modern digital landscape, event promotion can be challenging without a well-thought-out local SEO plan. In light of this, the following are some ways local SEO can support event marketing.
Make a website to promote your event
As previously said, it can be challenging to publicize a local event without SEO. The primary cause is because people use the internet these days to research nearly everything, including events happening in their area. As a result, setting up a dedicated webpage is essential for promoting your event. Additionally, in order for your page to appear in search results, it is equally necessary to optimize it for local SEO.
To put it another way, you need to make sure that your page is optimized for easy finding and access by your audience. This entails concentrating on elements like ranking for particular keywords, guaranteeing a suitable page load speed, strategically placing CTA (Call To Action) buttons, and so forth. Regarding the content, you can build backlinks to your website from your promo page. Just make sure the content you put on landing pages is pertinent so that users can make informed decisions.
Make reference lists for your area
As you may already be aware, local SEO depends on businesses listing their name, address, and phone number (NAP) on relevant business listing directories. Information about local events can also be found on other pertinent neighborhood websites and discussion boards. All you have to do is locate these pertinent apps, websites, or social media pages and enter the details of your event along with your business.
In this manner, you build local citations that help your local SEO as well as your attempts to promote your events. If you are unable to find the suitable local prospects on your own, you can always seek advice from a digital marketing business. A well-executed approach will increase the visibility of your company’s information and event details on a wide range of pertinent websites. In this manner, you’ll increase the visibility of both your company and your event.
Utilize social media
These days, social networking is an invaluable resource for every company. Your social media presence is crucial for your local SEO even though search engines like Google have said that they do not take social media signals into account when determining rankings. The primary explanation is that social signals—likes, shares, comments, and the like—may enhance your company’s reputation, and reputation itself is a ranking signal. For this reason, a social media marketing effort is essential for both local SEO and event promotion.
You can use excellent and pertinent material to draw in viewers and spread word of your upcoming event. Influencers are another group you can target to support and publicize your event to their audience. Additionally, you may drive qualified prospects to your event page by using Facebook Ads. To put it simply, social media platforms are quite helpful when you want to use features like consumer segmentation, geo-targeting, interest-based targeting, and others to promote a certain thing—in this example, your event.
Featured with Google
Customers utilize search engines to find relevant events that interest them when they go online to acquire information. Registering with Google is one of the greatest ways to have your event mentioned on search results pages. As previously stated, supplying company details on pertinent listing directories is essential for local search engine optimization. This also applies to the Google My Business listing.
You don’t have to register for Google’s listing in order for your event to appear in their search results, but you should because it’s crucial for your local SEO efforts. As per Google’s rules, you actually need to incorporate data elements for your event from schema.org.
Every highlighted event will have a link to the ticket sale or sign-up page, along with pertinent business details. In other words, users only need to input “events near me” into their search engine, and Google will pull up a list of all the nearby activities. Your event will show up in search results, which will increase your exposure and draw more guests.
These days, local firms must prioritize local SEO. In light of the market’s intense competition and congestion, it has actually become obligatory. In light of this, local SEO can help you promote your event more effectively and guarantee its success—but only if you employ the proper technique, of course.
