The new year has arrived, and we must all keep the resolutions we set while toasting late into the night. If you’re stuck for ideas, here are the greatest New Year’s resolutions for small business owners who want to make a major push.
Take control of your website’s content
You should treat your company website with the same consideration as you would a physical storefront. Think of it as your online storefront. Why not treat your online content writing with the same level of care and attention that you would not tolerate from your store signage? Examine the content of your website with some time. Ensure that the copy includes calls to action. In order to improve your search engine ranking, it should also, if feasible, contain pertinent SEO keywords. Your digital material functions as a kind of sales pitch, so consider whether or not you would purchase anything from your website.
Give attention to social media
In order to attract new clients in the upcoming year, you must begin promoting your company more thoroughly. It may take some time to find the approach that works best for you, but social media offers the highest value in terms of money, effort, and return on investment. If you have the funds, you should engage a marketing specialist to design a few social media campaigns or a long-term strategy so that you may eventually take over. To engage your target audience, start by crafting three interesting blog pieces for your company blog each week. Share them on social media. Additionally, you can experiment with other ad networks like Bing Ads and Google AdWords.
Improve your record-keeping
Careless bookkeeping leads to losses. If you don’t make improvements to your record-keeping procedures, which should include tracking both income and expenses, you’ll let unforeseen and frequently unreported costs erode your profitability. You can strive for as long as you like to evaluate the profitability, but until you are able to account for the funds from the previous year, there is not much you can do. A flawless record of your operations and financial performance from the prior year can have a big influence on your future. A professional tax accountant should be hired if you don’t think you can handle everything on your own. Remember that even after deducting the accountant’s charge, the savings you make in this way can end up taking up all of your money.
Take a break for a while
Although it’s not always simple, maintaining a work-life balance is essential to your startup company’s success. Your productivity may spike briefly if you consistently work yourself to the point of tiredness, but ultimately, your efficiency and productivity will suffer. You must occasionally take a quick vacation and take off for a place that will recharge your batteries. It’s better to take a break from the daily grind and unwind occasionally since it will help you make other crucial decisions for the New Year.
Learn more about your clients
Acquiring as much knowledge as possible about your clientele will enable you to make more informed choices. Who are the customers that you sell to? What makes you stand out from the competition? Is it likely that they will do so in the future, or should you make any changes to the way you operate your company in order to broaden your coverage? Such information is vital for maintaining satisfied clients who will not only come back but also refer your company to their friends and family. Run a survey on your website or ask consumers to complete a brief survey when they visit your business to get more information about them. You can even provide modest incentives to those who participate.
Give additional assignments
Small business owners frequently take on multiple responsibilities while carrying out the tasks of various people. While this is fantastic from a cost standpoint, wearing so many hats is less practical as your firm expands and the amount of labour increases. A small workforce operating at double speed may experience delays in orders, unanswered customer service calls, etc. Track how you spend your hours to determine which chores are the most taxing in order to prevent this. Should the majority of those activities be beyond the capabilities of your present staff, think about contracting out those tasks to a business that can finish them as a service.
January is an ideal time to review the status of your business and hone the business-related resolutions you made at the beginning of the year. To succeed, we must continue working on it like we would with everything we commit to doing.