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Marketing

Why Ecommerce Companies Shouldn’t Ignore Offline Marketing

At first glance, marketing an online store offline might not seem like a good plan. In fact, it might seem really silly. There’s no reason to talk to potential customers in person if they can only buy your goods online. A study by iProspect (that was done a while ago) found that offline marketing channels affect about 40% of internet …

Technology

E-commerce technological advancements in 2023

The e-commerce industry has grown quickly recently and doesn’t seem to be slowing down. As a result of technology advancements, online shopping has become increasingly important in people’s daily lives because it makes it simple for them to make purchases from the comfort of their homes. As 2023 approaches, a number of technology developments in electronic commerce are anticipated to …